鯨牧咖啡
咖啡品牌
此設計專案是針對鯨牧咖啡的品牌設計及包裝設計。品牌設計部分整體採用新舊交錯的風格，旨在打造一個獨特的品牌形象。商標的靈感來自於品牌名字，以鯨魚從咖啡杯一躍而出的構圖搭配復古版畫的排線，呈現出鯨牧咖啡的品牌精神。鯨魚象徵安穩幸福和大海悠遊自在的感覺，也展現著創業挑戰和未來發展的決心。中文名稱的「牧」則包含開墾未來、安穩實在、謙卑君子等含義，也呼應了鯨牧咖啡的品牌理念。
包裝設計部分則藉由顏色的運用來區分不同品相的咖啡豆，除了美觀外，更重要的是讓品牌擁有更好的產品管理能力。每種咖啡豆的包裝上都有明顯的色彩差異，消費者能夠輕易辨別並找到自己喜歡的產品。同時，包裝設計也注重產品資訊的呈現，包括產地、品種、風味等，讓消費者能夠更加了解產品的特點。整體來說，這個設計專案成功地呈現出了鯨牧咖啡獨特的品牌形象和產品特色，提升了品牌的知名度和美感。
This design project focuses on the branding and packaging of Whale Ranch Coffee. The overall style of the brand design features a mix of old and new elements, aiming to create a unique brand image. The inspiration for the logo comes from the brand name, with a composition of a whale jumping out of a coffee cup and a vintage illustration style, showcasing the spirit of the Whale Ranch Coffee brand. The whale symbolizes a sense of peace, happiness, and the freedom of the ocean, as well as the determination for entrepreneurship and future development. The Chinese character "牧" in the name carries the meanings of cultivating the future, stability, humility, and gentlemanly qualities, echoing the brand's philosophy.
The packaging design utilizes color to differentiate between different grades of coffee beans, which not only enhances the aesthetics but also improves the brand's product management capability. Each package of coffee beans has a distinct color, making it easy for consumers to identify and find their preferred products. At the same time, the packaging design also emphasizes the presentation of product information, including origin, variety, and flavor, allowing consumers to have a better understanding of the product's characteristics. Overall, this design project successfully presents the unique brand image and product features of Whale Ranch Coffee, enhancing the brand's visibility and aesthetics.
鯨牧咖啡
2022
年份
客戶
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
鯨牧咖啡
咖啡品牌
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
此設計專案是針對鯨牧咖啡的品牌設計及包裝設計。品牌設計部分整體採用新舊交錯的風格，旨在打造一個獨特的品牌形象。商標的靈感來自於品牌名字，以鯨魚從咖啡杯一躍而出的構圖搭配復古版畫的排線，呈現出鯨牧咖啡的品牌精神。鯨魚象徵安穩幸福和大海悠遊自在的感覺，也展現著創業挑戰和未來發展的決心。中文名稱的「牧」則包含開墾未來、安穩實在、謙卑君子等含義，也呼應了鯨牧咖啡的品牌理念。
包裝設計部分則藉由顏色的運用來區分不同品相的咖啡豆，除了美觀外，更重要的是讓品牌擁有更好的產品管理能力。每種咖啡豆的包裝上都有明顯的色彩差異，消費者能夠輕易辨別並找到自己喜歡的產品。同時，包裝設計也注重產品資訊的呈現，包括產地、品種、風味等，讓消費者能夠更加了解產品的特點。整體來說，這個設計專案成功地呈現出了鯨牧咖啡獨特的品牌形象和產品特色，提升了品牌的知名度和美感。
This design project focuses on the branding and packaging of Whale Ranch Coffee. The overall style of the brand design features a mix of old and new elements, aiming to create a unique brand image. The inspiration for the logo comes from the brand name, with a composition of a whale jumping out of a coffee cup and a vintage illustration style, showcasing the spirit of the Whale Ranch Coffee brand. The whale symbolizes a sense of peace, happiness, and the freedom of the ocean, as well as the determination for entrepreneurship and future development. The Chinese character "牧" in the name carries the meanings of cultivating the future, stability, humility, and gentlemanly qualities, echoing the brand's philosophy.
The packaging design utilizes color to differentiate between different grades of coffee beans, which not only enhances the aesthetics but also improves the brand's product management capability. Each package of coffee beans has a distinct color, making it easy for consumers to identify and find their preferred products. At the same time, the packaging design also emphasizes the presentation of product information, including origin, variety, and flavor, allowing consumers to have a better understanding of the product's characteristics. Overall, this design project successfully presents the unique brand image and product features of Whale Ranch Coffee, enhancing the brand's visibility and aesthetics.
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
鯨牧咖啡
咖啡品牌
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
此設計專案是針對鯨牧咖啡的品牌設計及包裝設計。品牌設計部分整體採用新舊交錯的風格，旨在打造一個獨特的品牌形象。商標的靈感來自於品牌名字，以鯨魚從咖啡杯一躍而出的構圖搭配復古版畫的排線，呈現出鯨牧咖啡的品牌精神。鯨魚象徵安穩幸福和大海悠遊自在的感覺，也展現著創業挑戰和未來發展的決心。中文名稱的「牧」則包含開墾未來、安穩實在、謙卑君子等含義，也呼應了鯨牧咖啡的品牌理念。
包裝設計部分則藉由顏色的運用來區分不同品相的咖啡豆，除了美觀外，更重要的是讓品牌擁有更好的產品管理能力。每種咖啡豆的包裝上都有明顯的色彩差異，消費者能夠輕易辨別並找到自己喜歡的產品。同時，包裝設計也注重產品資訊的呈現，包括產地、品種、風味等，讓消費者能夠更加了解產品的特點。整體來說，這個設計專案成功地呈現出了鯨牧咖啡獨特的品牌形象和產品特色，提升了品牌的知名度和美感。
This design project focuses on the branding and packaging of Whale Ranch Coffee. The overall style of the brand design features a mix of old and new elements, aiming to create a unique brand image. The inspiration for the logo comes from the brand name, with a composition of a whale jumping out of a coffee cup and a vintage illustration style, showcasing the spirit of the Whale Ranch Coffee brand. The whale symbolizes a sense of peace, happiness, and the freedom of the ocean, as well as the determination for entrepreneurship and future development. The Chinese character "牧" in the name carries the meanings of cultivating the future, stability, humility, and gentlemanly qualities, echoing the brand's philosophy.
The packaging design utilizes color to differentiate between different grades of coffee beans, which not only enhances the aesthetics but also improves the brand's product management capability. Each package of coffee beans has a distinct color, making it easy for consumers to identify and find their preferred products. At the same time, the packaging design also emphasizes the presentation of product information, including origin, variety, and flavor, allowing consumers to have a better understanding of the product's characteristics. Overall, this design project successfully presents the unique brand image and product features of Whale Ranch Coffee, enhancing the brand's visibility and aesthetics.